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ZitelmannPB becomes PB3C

One year after the departure of company founder Rainer Zitelmann, the communications consultancy Dr. ZitelmannPB is renaming itself. The new name PB3C is short for "Positionierungsberatung" (Positioning Consulting) and the motto "Content Creates Communication", as Holger Friedrichs, owner of the company since March 2016, explains. He also announces that he has brought another partner on board: Managing Director and Chief Editor Josef Girshovich has been co-owner of PB3C since 1 March 2017. "We anticipate further additions to the team,” says Friedrichs.

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